I’ve known this my whole life 😉 but now it’s official. Why you really want to be short. Short and sweet, to the point, that is.
It’s about interactive elearning content. Cathy Moore’s advice on instructional design consists of 3 rules: drop the intro, show don’t tell, and set your learners free (ie give them the control). Definitely some overlap with Kathy Sierra’s take on creating passionate users. Maybe it’s in the name… ?